Tuesday, September 20, 2011

September... the best time to fish!

 We love September - no kids, no bugs, good fishing and quiet times.
Just back from two weeks at Agnew Lake Lodge. The first week was unbelievably nice - walking around in a tshirt and bathing suit most of the time!
 Fishing was good, but not the best we've seen - in our second week a cold front blew in and everything turned off for about three days, then really slow fishing followed. In all fairness, we may have spent more time socializing with friends than fishing, but we did manage to eat walleye pretty much every day - we ate smallies and pike a couple of times too. All in all a good vacation.
Here's some pictures.
Nice catch - lunchtime!


Geese flying south at sunrise
Walleye - 20+"

Nice Smallmouth Bass

September sunrise



Sunset fishing

Friday, June 17, 2011

Paper weights?

 A few of my customers have expressed interest in learning more about the markings on the packages when it comes to buying paper. Here's paper weights explained in layman's terms.

What Does a Paper's Weight Mean?
Paper is measured in pounds per 500 sheets (one Ream of paper) of a standard size of sheet based on the group or category of papers the grade. The different types of grades are Bond, Book, Text, Cover etc. Each group of the grade of paper is assigned a standard size that all weights are referred to. The basics of this standard are as follows:
Bond has a standard size of 17 x 22" and this is the size that is measured for 500 sheets. If 500 sheets of this size weigh 20lbs., then the paper is classified as a 20lb. bond. Heavier and lighter stocks will obviously be thicker or thinner than the 20lb. Therefore 16lb. Bond or 24lb. Bond will be the variations on this.
Bond
Bond stocks (often referred to as "Writing") traditionally are uncoated stocks and are normally used around the office such as letterheads, photo copier and laser printer paper. The standard weight utilized is 20lb., with 24lb. being the heavier alternative, and 16lb. being the lighter alternative.
Writing is a grade similar to bond, but made with a shorter fiber, yielding a softer sheet which can be made with a variety of finishes and which accepts ink more readily. Writing is generally more expensive than bond and is used for higher end applications like company stationery. Some bond and writing papers have distinctive watermarks in the sheet.
Uncoated offset is made specifically for the rigors of commercial offset presses and is often used for the same applications as bond.
The basis size of bond/writing papers is 17 x 22", whereas offset papers is 25 x 38".
 Equivalent bond/writing and offset weights:
16lb bond or writing = 40lb offset
20lb bond or writing = 50lb offset
24lb bond or writing = 60lb offset
28lb bond or writing = 70lb offset
32lb bond or writing = 80lb offset
Book
Both Coated and Uncoated stocks are available under the category of Book Papers. Weights vary from 30lb. bible stock (very thin - mostly utilized for bibles) to a maximum around 115lbs. This classification is the most common for posters, catalogues, booklets and publication magazines.
The basis size of Book papers is 25 x 38"
Text
Gaining on quality above the book grades, Text stocks are utilized in projects requiring a better grade of paper and usually range from a low of around 60lb to a high of 100lb.
The basis size of Text papers is 25 x 38"
Cover
Cover papers, as the name denotes, is heavier and is utilized for post cards, business cards, rack cards, door hangers etc. The ranges of weights for Cover are from a low of 60lb. to a high of just over 100lb.
The basis size of Cover papers is 24 x 36"

Tuesday, May 3, 2011

Colour Scheme Designer

I posted this link on my fb page also. It's a great tool once you get the hang of it.
http://colorschemedesigner.com/

Tuesday, April 19, 2011

Creating a Buzz at the Trade Fair

 I don't think anyone missed the $50 bill stuck to my name tag - it got LOTS of attention!
A+ Executive Administrative Solutions set up a nice display - Executive Virtual Assistant par excellence! Graphics by RGS.

 The button add on is from the 70's. Dad's old button collection came in useful...again. Wrapping the cards was to give it the investment look. Anyone need a Dragon? The binder featured recent work I've completed with printed samples - call 647-409-1196 to have a look.
 My friends from Catering by Gregory's joined me - showcasing some of the work I've completed with them, as well as their wide range of catering abilities.

Wednesday, March 23, 2011

Everybody Wins!

 I call this the Charlie approach - everybody wins! If you're going to make an offer, make everyone a grand prize winner. It works! Why? Because everybody wants to be a winner.
Some of the most successful marketing campaigns are those that include everyone. If they perceive they won the grand prize - even better. Print cash, give it away... you'll be noticed, guaranteed!

Wednesday, March 9, 2011

Target Marketing

This ad raises the bar - appeared in the Brampton Board of Trade magazine, Trade Talks. The agency that created it - Soda & Tonic.