Wednesday, March 23, 2011

Everybody Wins!

 I call this the Charlie approach - everybody wins! If you're going to make an offer, make everyone a grand prize winner. It works! Why? Because everybody wants to be a winner.
Some of the most successful marketing campaigns are those that include everyone. If they perceive they won the grand prize - even better. Print cash, give it away... you'll be noticed, guaranteed!

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